Pabst Blue Ribbon is moving from the dive bars to dispensaries. The 176-year-old brand — which in recent years has expanded into whiskey, hard coffee and hard seltzer — now adorns cans of cannabis-infused seltzer that are sold at a handful of California pot shops.
Canopy Growth Corporation will bring its THC-infused beverages to the U.S. in 2021 through a partnership with New York-based cannabis firm Acreage Holdings, the two companies announced Thursday. In a news release, Canopy and Acreage said the products are expected to debut at dispensaries in California and Illinois next summer, and that “sessionable” drinks would be the initial focus.
A joint venture backed by Canadian cannabis firm Hexo Corp. and beer maker Molson Coors has announced the launch of several new cannabis-infused beverages across Canada. In a news release, the two companies said five CBD and THC-infused beverage brands have begun rolling out across Canada in hopes of appealing to canna-curious customers that don’t want to inhale.
Keef Brands, a Colorado cannabis company best known for its THC-infused sodas, has embraced the power of partnerships as it looks to grow the market for drinkables. The company has inked a handful of deals and expanded its reach into multiple markets across the country.
After learning that BrewDog-branded CBD beverages would be too disruptive to the brewery’s core mission, former craft beer executive Tanisha Robinson decided to strike out on her own and launch W*nder (pronounced “wonder”), a sparkling CBD-infused water brand based in Columbus, Ohio.
In an interview with THCnet, Blue Moon creator and Ceria, Inc. co-founder Keith Villa -- who actually voted against the legalization of recreational cannabis use in Colorado back in 2012 -- discussed his motivations for leaving the beer industry for a career in cannabis, and why other beverage industry professionals should consider the move as well.
Sproutly Canada is gearing up for the planned release of its cannabis-infused beverages, the company shared Tuesday. In a press release, Sproutly – which earlier this year formed a joint venture with Canada’s oldest and largest independent beermaker, Moosehead – said its “Infuzz20” process will give drinkers a 90-minute buzz in less than five minutes.
Lighthouse Strategies -- the company behind Cannabiniers and the Two Roots line of CBD- and THC-infused non-alcoholic craft beers -- is adding sparkling water to its growing portfolio of beverages targeted at cannabis consumers. The company today announced the launch of Creative Waters, which Cannabiniers described as “fast-acting, micro-dosed sparkling waters,” that were “created to help you fee