Video: Celtics Legend Paul Pierce on CBD and Eaze Wellness Partnership
Earlier this year, Celtics basketball legend Paul Pierce hauled in $2.8 million in private equity and family office money to help expand Vesper, the Boston-based company he co-founded with entrepreneur Elliot Mermel in 2017.
Vesper -- which makes luxury vaping devices and a CBD line called “The Truth” -- partnered with Eaze Wellness as its exclusive provider of both the battery and the CBD cartridges.
In a press release, Pierce said he created the CBD line with an eye toward giving “athletes a product they’d not only enjoy, but fully trust.”
“I’m passionate about making sure athletes have support before, during and after the main event,” he said via the release. “There is a lot of noise in the CBD market. The Truth CBD Remedies partnered with Eaze Wellness because of the shared commitment to getting high-quality products into the hands of people that care deeply about their well-being.”
In June, Pierce and Eaze Wellness hosted a launch event for the new CBD line at Equinox Sports Club Boston.
THCnet’s Chris Furnari was on hand to chat with Pierce about Vesper, his motivations for getting into the cannabis industry, and how he envisions the sector evolving in the years to come.
“I think it’s the next great rush,” he said of THC and CBD products.
Check out THCnet’s interview with the Vesper co-founder and CEO above.