Tim Leslie Out as CEO of Leafly After 18 Months
Leafly, an online cannabis information resource and commerce platform, has named general counsel Yoko Miyashita as its next chief executive.
Effective Tuesday, Miyashita will supplant outgoing CEO Tim Leslie, a former Amazon executive who was tapped to lead the Seattle-based company in March 2019. Just two months later, Miyashita was hired as the company’s general counsel.
Prior to joining Leafly, Miyashita spent nearly 14 years as general counsel at Getty Images.
As CEO of Leafly, Miyashita will be tasked with growing the company's marketplace business and maintaining the website’s visibility as a publisher of cannabis news and information.
In a news release, Miyashita described Leafly as a “trusted destination” for consumers to learn about cannabis and described the industry as “America’s newest essential business.”
“Leafly continues to grow in lockstep with the industry to deliver the technology dispensaries need to thrive, the shopping experience customers deserve, and the verified knowledge the cannabis community demands,” she said via the release. “I’m excited and honored to apply my time and experience to guide the next chapter of Leafly’s growth and innovation.”
Leafly, which focuses on attracting 100 million annual visitors to its site through the creation of cannabis-related content, works with dispensaries across the country by offering them access to online ordering and fulfillment technology.
According to the company, its goal is to give cannabis users access to information about products and retailers and enable those individuals to shop at nearby dispensaries via its “Pickup” and “Delivery” functionality.
On its website, Leafly says customers who use the “Pickup” platform spend as much as $100 more per order, and reorder 2.5 times every 30 days. To help encourage purchases, the company often promotes flash sales and other deals on its website.
Leafly Pickup is available in all states with legal adult-use and medical markets.
Meanwhile, the company’s “Delivery” service — which allows dispensaries that already operate their own delivery fleets to gain new customers via the Leafly platform — is currently operational in 12 states (Arizona, California, Florida, Maine, Maryland, Massachusetts, Michigan, Nevada, New Mexico, New Jersey, North Dakota, and Oregon).
Leafly recently celebrated its 10-year anniversary. It currently works with more than 6,000 retailers across the U.S., according to a news release. Leafly’s online ordering platform is available at more than 2,200 retailers in North America, the company added.
Leafly slashed 50% of its workforce in 2020, in part due to the COVID-19 pandemic, and currently employs 134 people. Despite the cuts, the company does have eight open positions posted on its website.
Additional information is available in the news release below.
Leafly Names Yoko Miyashita as New CEO
Miyashita joined Leafly in 2019 as General Counsel, replaces outgoing CEO Tim Leslie
SEATTLE (August 18, 2020) — Cannabis information resource and commerce platform Leafly, today announced General Counsel Yoko Miyashita will lead the company as its new Chief Executive Officer. As Leafly CEO, Miyashita will drive the company’s vision and strategy for continued growth as a marketplace to connect consumers with cannabis retailers and brands, as well as maintaining its position as the world’s definitive cannabis information resource. Miyashita will take over starting today with support from outgoing Leafly CEO Tim Leslie during a brief transition period.
“Cannabis is America’s newest essential business, and Leafly is the trusted destination for more than 100 million people a year who visit us to shop for and learn about cannabis,” Miyashita said. “Leafly continues to grow in lockstep with the industry to deliver the technology dispensaries need to thrive, the shopping experience customers deserve, and the verified knowledge the cannabis community demands. I’m excited and honored to apply my time and experience to guide the next chapter of Leafly’s growth and innovation.”
Miyashita joined Leafly in 2019 as General Counsel, where she led Leafly’s position and policies on key compliance and government affairs issues to maintain and progress the company’s reputation as a trusted and authoritative cannabis resource. Prior to Leafly, Miyashita served as General Counsel at Getty Images. In her new role as Leafly CEO, Miyashita is supported by an established and experienced executive leadership team, including Chief Product Officer Dave Cotter, Chief Revenue Officer Sam Martin, and SVP of Marketing & Communications Laura Morarity.
“Leafly is building a company that reflects the meaningful and personal nature of the plant and the rich and diverse history of the industry in which it lives. Leafly started as a strains spreadsheet 10 years ago just as the first states legalized. Today, we have an opportunity to support the growth of cannabis businesses -- our own and others -- that support jobs and families. We take this work seriously, and believe we have the team and the platform to help fulfill many of the promises of legalization,” Miyashita said.
Leafly recently marked its ten year anniversary in June. More than 100 million people visit Leafly each year from around the world to learn about and shop for cannabis and more than 6,000 retailers leverage Leafly to bring customers in the door. In April, the company announced Leafly Delivery, an expansion to its online ordering offering. Leafly Online Ordering is available at more than 2,200 retailers in North America, allowing consumers to order from participating cannabis stores online and then pick up and pay for purchases in-store or curbside or have them delivered.
As the world’s leading cannabis information resource, Leafly’s mission is to help people shop for and learn about cannabis and empower cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the five-star rated Leafly mobile app through Apple’s App Store or Google Play.