Review: LifeAID Hemp + Adaptogens
LifeAID is a functional beverage company that makes a range of drinks for fitness enthusiasts and those living an active lifestyle.
The company’s Hemp Blend, first released in 2019, contains 20 milligrams of broad-spectrum hemp as well as rosemary and lemon balm adaptogens.
LifeAID sources hemp from California’s Ojai Energetics, which uses a patented microcellular nano-encapsulation process to aid absorption and improve bioavailability.
Packaged in 12 oz. slim cans, LifeAID Hemp is lightly carbonated and has a subtle lemon taste. The product contains just 40 calories, 7 grams of carbohydrates, and is sweetened with organic blue agave. It is competitively priced at $3.99 per can.
From our perspective, this is logical line extension for LifeAID, which has built a nice portfolio of performance-based drinks business that address specific need states.
However, we think the brand would benefit from at least one call out of CBD on the package. While we recognize the drink contains several cannabinoids, it’s impossible to ignore the buzz around the term "CBD" and the consumer trial that would come from a mention on the can.
We appreciate the “THC-free” language as well as the “balance” marker, which we believe will help the most conscious consumers feel confident about their purchasing decision. That said, there is quite a bit of text on the front of the can, something we think could be reduced or relocated.
While there isn’t anything particularly extraordinary about the taste profile, we did enjoy our drinking experience. There’s almost no lingering bitterness or dry mouth, which accompanies many hemp-based drinks on the market today.
We believe this product will mostly appeal to athletes and fitness buffs, like many of the other beverages in the LifeAID portfolio. For some, it will be excellent after a hard run or intense workout, while others will consume LIfeAID Hemp throughout the day as an alternative to coffee, tea, or sparkling seltzer.
Overall, we think LifeAID has done a nice job entering a crowded CBD drinks space with a clearly defined product. LifeAID Hemp executed well in both taste and positioning, and this product fits nicely within the company’s expansive portfolio of functional drinks and powders.