Review: Levia Cannabis-Infused Seltzer
Massachusetts-based Levia makes a line of cannabis-infused seltzers that contain 5 milligrams of THC and are available in three flavors — Raspberry Lime, Lemon Lime and Jam Berry.
Packaged in 12 oz. slim cans, all three SKUs contain zero sugar and zero calories, and are positioned around different need states.
The Raspberry Lime flavor, called “Achieve,” contains a sativa blend and is designed for those seeking a more uplifted experience. Meanwhile, the Lemon Lime flavor, called “Celebrate,” features a hybrid blend and is designed for social consumption. A third brand, called “Dream,” features an indica bend and is aimed at those looking to unwind.
All three offerings blend carbonated water with natural flavors and Co2 extracted cannabis to deliver a slight buzz with a medium onset time. In our sampling experiments, a mild high was achieved within about 30 minutes.
When it comes to taste, Levia is perhaps best described as clean and crushable. The Raspberry Lime (Achieve) and Jam Berry (Dream) flavors were our favorite, but all three SKUs were enjoyable.
Like many flavored seltzer products, these drinks lacked the sort of depth and sophistication that accompanies products with more complex ingredient panels. However, what Levia seltzer lacks in nuance they make up for in simplicity and approachability. Additionally, Levia’s efficacious functionality is deserving of praise.
On the packaging front, we think there’s plenty of room for improvement. The labels, while bright and eye-catching, are quite busy. Up close, the color differences are too subtle. We’d like to see a simpler aesthetic to match the beverage itself, and greater distinction between SKUs. We’d also like to see bolder call outs to dosage and strain types across the line.
We’re also not totally convinced that occasion-based positioning is something consumers ultimately desire, and we’d prefer to see Levia promoting the flavor and function of its products instead of the activity or moment its drinks are intended to complement.
In terms of pricing, $7 per can is quite steep and could be a challenge to maintain as additional competition enters the segment, and as more consumers begin experimenting with THC-infused beverages.
Overall, we think this is a great first effort for Levia. As with any new product, there’s always opportunity for continued evolution, and we’re excited to see what other flavors and formulations the company develops.