Review: Bimble Hemp-Infused Sparkling Drinks
New York-based Bimble Beverages makes a line of “chill sparkling drinks” infused with at least 25 milligrams of broad-spectrum hemp extract.
Available in three flavors — Blueberry Lemon Ginger, Cucumber Melon Lime, and Grapefruit Basil Mint — Bimble’s bubbly beverages are made with a blend of clarified lemon juice concentrate, raw honey, and natural flavors.
The drinks contain 50 calories, 14 grams of carbohydrates (including 11 grams of added sugar), and three cannabinoids: CBD, CBN and CBG.
Packaged in clear 12 oz. glass bottles with nontransparent labels, Bimble’s three SKUs are easily distinguishable by color — blue for blueberry, green for cucumber, and red for grapefruit.
Unlike many competitor drinks, there’s no reference to “CBD” on the front of the package. Instead, Bimble opts to emphasize “hemp extract” and includes a clever call-out on the backside of the label that says, “Calm Balanced Delicious.”
By highlighting “THC-free hemp extract” instead of CBD, the company likely avoids potential scrutiny while accounting for variations in cannabinoid content from batch-to-batch.
In terms of taste, Bimble is one of the more unique offerings we’ve sampled to date. The combination of flavors in all three SKUs should earn the brand retail shelf placements, even without the presence of CBD.
That being said, we did find the Grapefruit Basil Mint offering to be the most complete and well-rounded of the three SKUs. While the pithy bitterness of the grapefruit definitely dominated the taste profile, the intense aroma of mint on the nose was inviting. Basil was detectable up front, and the mint left our mouths feeling clean and refreshed.
Blueberry Lemon Ginger was our second favorite SKU. The flavor was reminiscent of blueberry pie, but the lemon and ginger did most of the heavy lifting and dominated the overall taste profile.
Of the three Bimble products, Cucumber Melon Lime was our least favorite. It had a classic “spa water” flavor, and the taste profile was dominated by citrus and honey. While refreshing, this wouldn’t be our go-to.
Unfortunately, all three SKU’s did leave a dry mouth sensation that seems almost unavoidable with most CBD drinks. The sweetness from the inclusion of raw honey does a good job of cutting down on the intensity of that feeling and, in the end, it’s a perfectly acceptable trade-off for the higher dosage of cannabinoids.
In terms of pricing, $75 per 12-pack (online) is pushing the upper boundaries of cost. At such a high retail price point, we believe larger volume opportunities for Bimble will be limited, and most consumers will view this product as an infrequent “splurge” item versus a daily ritual.
Overall, we think Bimble has done a great job of creating a CBD-enhanced drink that is decidedly not just a sparkling water. These ultra-effervescent beverages are flavorful, complex and deserve serious consideration.