Marketing Coordinator

Boulder, Colorado | Full-Time

Job viewed448times

Job Summary:

  • Oversee project management for all licensee partners
  • Assist in implementing/monitoring proposed budgets for licensee partners
  • Participate in and provide actionable summaries of all partner calls
  • Manage day-to-day communication between Wana and licensee partners
  • Summarize partner communication as needed internally
  • Proactively anticipate partner needs
  • Manage and share relevant brand assets specific to each market
  • Monitor and assist with marketing initiatives such as:
  • Digital campaigns
  • Packaging
  • Merchandising
  • Swag
  • In-store promotions
  • Training
  • Events
  • Collateral
  • Oversee or monitor trends that indicate the need for new products and services in markets outside of Colorado
  • Share recurring competitive analysis in each market


Job Duties and Responsibilities:

  • Active and ongoing communication with licensee partners
  • Facilitate any necessary communication between OOS department and OOS licensees
  • Communicate all licensee approval needs to Marketing Manager
  • Maintain relationships with out of state partner’s marketing, promotion, and sales teams.
  • Be able to train partners on Wana Brands marketing
  • Review, proofread, and suggest necessary edits on marketing materials
  • Monitor and audit marketing programs developed by partners to ensure compliance with Wana Brand’s messaging.
  • Leverage marketing initiatives in Colorado and assist partner in localizing and implementing them
  • Support initiatives related but not limited to new project launches, advertising campaigns, label designs, promotional campaigns, in store displays and training
  • Manage and share branded digital assets
  • Monitor budgets by market
  • Deploy monthly partner newsletter
  • Actively strategize new, applicable resources for partners
  • Manage label and packaging updates, as necessary
  • Problem solve unexpected issues with licensees
  • Communicate updates and relevant information with out-of-state marketing manager
  • Act as the main point of contact for all questions, concerns, and communication with licensee partners


Job Requirements:

  • Experience in building and maintaining exceptional business relationships
  • Strong attention to detail and quality-assurance
  • Flexible and able to multi-task
  • Digital asset management software knowledge
  • Excellent written and verbal communication, listening and strong organizational skills
  • Project management experience
  • Cannabis industry knowledge is preferred, but not necessary
  • Relevant related experience such as:
  • Large Scale Event Management/Coordination
  • Executive Assistant/Administrator
  • Account Management
  • Paralegal
  • Bookkeeping


Work Environment:

  • This job operates in a professional office environment or temporarily remotely. This role routinely uses standard office equipment. 


Physical Demands:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to view fine print on paper or computer screens.
  • Position Type/Expected Hours of Work
  • This position works normal business hours Monday-Friday, occasionally working evenings or weekends depending on business needs.
Wana Brands
Wana Brands
HQ: Boulder, Colorado

Colorado’s #1 Infused Products company with operations in Oregon, Nevada, and Arizona. We are also currently launching in MI, IL and FL. Our entire process is designed to deliver the same great experience time after time. We have spent years fine-tuning our recipes so that our products are delicious as well as consistent and potent.

  • Salary
  • Career Level
  • Degree
  • Experience
  • Job Type
  • Attractive
  • Mid-Senior Level
  • Degree Preferred
  • 3-6 Years
  • Full-Time

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