Director, Consumer Insights

Boston, Massachusetts | Full-Time

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Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 108 dispensaries, 22 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.

We educate. We advocate. We give.

As the Director of Consumer Insights and Analytics, you will report to the VP of Product Commercialization and lead analytics who translate robust consumer data across into actionable insights for use across the company. This role works closely with Marketing, Product, and Brand teams to embed consumer understanding throughout our organization. The mission is to deepen our understanding of consumers and their journey(s) to enable product and business teams to design dynamic, relevant, and compelling products, communications, campaigns, and experiences. Note that this is a new role in the organization, and will be critical in broadening the insights capabilities of the company.


  • Interpret data from a variety of resources to uncover insights on how we may best serve our consumers / discover future and current consumption trends/support and lead brand health tracking metrics
  • Partner with the Product and R&D teams to help create disruptive, consumer-driven, culturally-relevant brands and products that accelerate growth in wellness/cannabis categories as well as envision the future of cannabis consumption.
  • Pre-launch validation and concept testing, through quantitative consumer research, traditional fieldwork, or ethnographic research.
  • Post-launch product tracking (trial, repeat, loyalty), including survey design and fieldwork, and measurement of consumer feedback.
  • Lead traditional market research programs, such as brand tracking, category tracking, consumer usage, and attitude studies, ad-testing, and message recall.

Requirements For Success

  • 10+ years of experience working in a field related to consumer data, insights, and analytics
  • Ability to translate insights from consumer behavior into actionable business recommendations
  • Ability to translate business questions into the appropriate analytics methodology
  • Strong communication skills with ability to build relationships with senior stakeholders
  • Knowledge of and experience with quantitative and qualitative consumer market research
  • Knowledge of and experience with consumer database analysis
  • Strong data analysis communication skills, both written/verbal and formal/informal
  • Familiarity with technology solutions for data dashboards
  • Subject to background check per state cannabis requirements

Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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