Category Manager, Value Flower


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Legalization has opened up the recreational cannabis market in Canada, and the global demand for medical cannabis continues to expand. In this exciting new environment, Canopy Growth’s mission is to be the No. 1 cannabis company in the world. We’re looking for incredible people to join us on the journey.

The Company

With millions of square feet of licensed cannabis production and operations spanning five continents, Canopy Growth Corporation (“Canopy Growth”) is the largest legal producer of cannabis in the world. It is a listed company on the Toronto Stock Exchange (WEED), the New York Stock Exchange (CGC), and is part of the S&P Composite Index. Its wholly owned subsidiaries — including its flagship, Tweed, and international medical companies operating under the Spectrum Therapeutics brand — are leading producers of legal, regulated cannabis.

Headquartered in Smiths Falls, Ontario, Canopy Growth recognizes that employees are at the core of its success, and takes pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue and increase our incredible momentum of growth.

The Opportunity

Reporting to the Head of Mainstream/Value Flower, the Global Category Manager, Value Flower will ensure achievement of value flower financial objectives by leading product portfolio strategy including whitespace analysis, product development strategy, and overall P&L management.

  • Establish focused product portfolio strategy within Value Flower to optimize product mix within the category to meet consumer needs, win in priority markets, and aligned with pricing segments
  • Support integration of robust insights and processes to define products that drive category growth, and initiate product development needs (when to produce products) for the category while working closely with Insights and Geographies
  • Lead sub-category P&L driven decisions to optimize performance including design to value and input in pricing structure
  • Develop winning products and value propositions for the category that achieve a minimum of top 3 market position in the priority markets and work within the brand architecture to create recognizable brands (grow brand awareness)
  • Work with the Commercial Team to gather input on products to support growth in priority markets and go-to-market plans
  • Leads ongoing analysis of industry, competitive, and consumer trends and activities, as well as SWOT, assortment, and category reviews
  • Initiates, project manages and collaborates with various cross-functional departments such as Insights, Innovation, Operations, Strategy, Sales, and Supply Chain
  • Creates and presents Executive presentations for strategic projects in a logical and well thought-out manner
  • Owns brand guidelines and standards within segment for defined brands
  • Serve as a cross-functional leader within the Product team and matrix structure to enable efficient and effective collaboration
  • Measuring and reporting on global business performance
  • Other duties as assigned
  • University degree in Business, Marketing, Finance, or related field (MBA preferred)
  • 5-7 years of work experience in CPG, Retail, or related field
  • Strong business acumen with a high sense of curiosity and intentionality
  • High analytical skills and creative problem-solving skills
  • Experience managing P&Ls, including COGS and margin analysis
  • Strong teamwork, communication, and interpersonal skills
  • Ability to collaborate and influence effectively with multiple levels of a matrixed cross-functional organization
  • Highly organized, high attention to detail, and motivated with a desire to outperform
  • You’re resilient and thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness
  • You have strong critical-thinking and conceptual problem-solving skills. You are able to debate complex issues, ask the right questions, interpret data and synthesize learnings and think outside the box
  • Proficiency in spreadsheet and presentation software (Office or G-suite preferred)
Other Details

This is a full-time position based out of Toronto, ON.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.
Canopy Growth Corporation
Canopy Growth Corporation
HQ: Smiths Falls, Ontario

Canopy Growth is a world-leading diversified cannabis, hemp and cannabis device company, offering distinct brands and curated cannabis varieties in dried, oil and Softgel capsule forms, as well as medical devices through Canopy Growth’s subsidiary, Storz & Bickel GMbH & Co. KG.

Company size: 4,890

  • Salary
  • Career Level
  • Degree
  • Experience
  • Job Type
  • Attractive
  • Full-Time
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