Vice President of Sales

Dublin, California | Full-Time

Job viewed271times

The successful candidate will most likely have experience selling label and packaging products into the desired channels, preferably food, adult beverage, pharmaceutical and other products. They will understand the complex supply chain dynamics of these channels. 



  • Aligns the sales organization’s objectives with All American’s business strategy through active participation in corporate strategic planning and sales strategy
  • Responsible for effective sales organization design, including definition or roles and responsibilities, channel strategy, resource deployment


Today All American focuses on the following end markets:

o Wine and Spirits

o Food – especially prepared foods

o Sauces and Spices

o Cannabis

o Consumer Products


  • All American seeks to expand its customer base into Health and Beauty)
  • Understands the importance of a high responsive approach and short lead teams to our customer needs and shares that passion
  • VP Sales would be a member of the senior executive team
  • Meets assigned targets for profitable sales growth, market share, other KPI’s
  • Leads training and development initiatives that ensure high level of professionalism and competence throughout sales team
  • Establishes and implements sales team performance management system including specific targets, activities, and KPI’s for each sales team member
  • Provides leadership to sales team, fostering culture of customer responsiveness, teamwork, performance, accountability, and ethical standards
  • Ensure close alignment between customer needs and driving company priorities in partnership with Director of Marketing and New Product Development
  • Work closely with Sales, Inventory, and Operations planning (“SIOP”) leader to ensure accurate demand planning and inventory optimization
  • Accountable for recommending investment areas for growth, ensuring budgets are met while monitoring ROI
  • Establishes and ensures high level of communication internally regarding sales performance, profitability, marketplace dynamics impacting long term direction.
  • Develops and fosters senior level relationships with top customers
  • It is expected that this position would require a substantial amount of travel


Personal Attributes:

  • Strong leader – lifts performance of others routinely
  • Passion for results – thinks big, sets targets and measures
  • Ability to synthesize and simplify complex situations
  • Great communicator – written and verbal
  • Seeks creative and innovative ways to solve problems
  • Bias towards using data in decision making process
  • Loves being around people – naturally comfortable with others 
  • Holds self to high standards
  • Seeks good attributes in others – works to mold team around strengths before forcing others to change to his/her expectation
  • Adept at building customer relationships at all levels
  • Adept at developing senior level relationships within large customers
  • Strategic thinker
  • Desire to grow professionally, seeking increased responsibility


Desired Experience:

  • 15+ years’ sales and/or marketing experience in a progressively management capacity, at least 5 in sales leadership role in the Label and Packaging space
  • Has worked in business requiring close collaboration and leadership with marketing
  • Recruiting, organizational design and structuring salesforce
  • Building strategic plans in complex businesses with multi-faceted channel structures
  • Building a strong value proposition and development of strategic partnerships versus transactional business relationships
  • Align senior sales team with large customers
  • Strong analytical/process orientation
  • Experience in a Private Equity environment a plus
  • Experience in contributing to overall corporate direction and strategies
  • Experience and existing relationships with-in key targeted channels would be a plus
  • Experience with add-on acquisitions and integrating new locations is a plus

Education & Certifications: 

  • Bachelor’s degree in Marketing preferred. MBA a plus.


All American is headquartered in Dublin, CA, just outside of the Oakland, CA area with an additional facility and operations in Memphis, TN. The Company has a very strong culture, where people are valued and respected which

has led to high employee retention, loyalty and ultimately the success and growth of the company.

All American Label & Packaging (AALP)
All American Label & Packaging (AALP)
HQ: Dublin, California

All American Label & Packaging was born in 1995 out of a need for a premier full-service label company committed to excellence in product and service. We didn’t want to just supply products to our clients, we wanted to partner with them to deliver the best results possible to help build their success and drive their products to the top.

Company size: 200

  • Salary
  • Career Level
  • Degree
  • Experience
  • Job Type
  • Attractive
  • Executive
  • Degree Preferred
  • 10+ Years
  • Full-Time

© 2020 THCNET®. All rights reserved.