Vice President, Field Marketing

Wakefield, Massachusetts | Full-Time

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This role develops regional and state level marketing strategies and executes marketing plans based on the framework created by the central marketing organization, tailored to specific market needs at the local level. This person has the vision to guide the regional marketing initiatives through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry. 

This person can communicate and lead upwards, downwards and laterally. He or she runs a result’s driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account with a Consumer Product Goods focus.

 

 

Essential Duties and Responsibilities

 

Lead a team of marketing professionals to support Marketing Operations withing the region

Develop marketing plans for region and states with objectives, strategies and tactics to support revenue objectives​ for retail and wholesale

Partner with wholesale teams to develop industry leading & region compliant trade marketing collateral, allowing Curaleaf’s brands to stand apart from its competition.

Develop strategies and action plans for retail marketing including store displays, promotional events, partner collaborations

Work cross functionally with retail, commercialization and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products.

Develop strong retail marketing plans that support regional revenue targets while also positioning Curaleaf as the leader in cannabis

Develop a team that owns the knowledge of the consumer and develops data backed business and consumer insights

Partner with commercialization to identify opportunities in the marketplace and drive growth

Partner cross functionally with ops, sales and retail to develop cohesive and connected plans tied to revenue

Lead and inspire regional Marketing teams to be best in class

 

Skill, Experience & Education

 

10+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution

Experience managing wholesale partners

Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments

5+ years in consumer-packaged goods marketing

Experience leading a team in a matrixed organization

Experience contributing to the wholesale and retail planning process

Excellent project management skills

Experience managing in a matrix organization

Strong customer focus and relationship orientation

Exceptional written and verbal communication skills

Comfort with analytics and strong business acumen

Strong understanding of retail and wholesale marketing

Experience developing all aspects of marketing eco-system

Proven mastery of product launch protocol

Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

Bachelor's degree

 

Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

Curaleaf Holdings, Inc.
Curaleaf Holdings, Inc.
HQ: Wakefield, Massachusetts

Curaleaf Holdings, Inc. is a vertically integrated multistate cannabis company that operates in 18 states with 57 dispensaries, 15 cultivation sites and 24 processing sites.

Company size: 2200

  • Salary
  • Career Level
  • Degree
  • Experience
  • Job Type
  • Attractive
  • Executive
  • Bachelor's Degree
  • 7-10 Years
  • Full-Time
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