This role develops regional and state level marketing strategies and executes marketing plans based on the framework created by the central marketing organization, tailored to specific market needs at the local level. This person has the vision to guide the regional marketing initiatives through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry.
This person can communicate and lead upwards, downwards and laterally. He or she runs a result’s driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account with a Consumer Product Goods focus.
Essential Duties and Responsibilities
Lead a team of marketing professionals to support Marketing Operations withing the region
Develop marketing plans for region and states with objectives, strategies and tactics to support revenue objectives for retail and wholesale
Partner with wholesale teams to develop industry leading & region compliant trade marketing collateral, allowing Curaleaf’s brands to stand apart from its competition.
Develop strategies and action plans for retail marketing including store displays, promotional events, partner collaborations
Work cross functionally with retail, commercialization and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products.
Develop strong retail marketing plans that support regional revenue targets while also positioning Curaleaf as the leader in cannabis
Develop a team that owns the knowledge of the consumer and develops data backed business and consumer insights
Partner with commercialization to identify opportunities in the marketplace and drive growth
Partner cross functionally with ops, sales and retail to develop cohesive and connected plans tied to revenue
Lead and inspire regional Marketing teams to be best in class
Skill, Experience & Education
10+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
Experience managing wholesale partners
Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments
5+ years in consumer-packaged goods marketing
Experience leading a team in a matrixed organization
Experience contributing to the wholesale and retail planning process
Excellent project management skills
Experience managing in a matrix organization
Strong customer focus and relationship orientation
Exceptional written and verbal communication skills
Comfort with analytics and strong business acumen
Strong understanding of retail and wholesale marketing
Experience developing all aspects of marketing eco-system
Proven mastery of product launch protocol
Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.