Director, Revenue

California | Full-Time

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The Revenue team is looking for a strategic and operational leader to oversee our (TBD) region, with responsibility to achieve ambitious revenue, product adoption, and listing quality targets within these markets. Based in Southern California (LA or Irvine), and reporting to the VP Revenue, this role will have direct line responsibility for the sales and client success teams covering the TBD region, and will also partner closely with Weedmaps' Marketing, Government Relations, Finance, Legal, Corporate Development, and Product teams to expand Weedmaps presence in the region. The right person will have a demonstrated track record of delivering against ambitious revenue and product adoption targets, strong people management capabilities, excellent communication and leadership skills, and a strategic mindset to help support our market expansion goals. This role will require a strategic thinker who is willing to get their hands dirty while ensuring strategy execution is tracked and tailored continuously.


The impact you'll make:

  • Drive revenue, share penetration and cross-product adoption throughout the sales lifecycle within TBD region
  • Meet or exceed all assigned expansion / upsell / retention revenue and cross-product adoption targets
  • Develop state-specific go-to-market strategies based on market conditions and Weedmaps product offerings
  • Develop and execute market launch strategies in new states in TBD region (as regulatory changes permit)
  • Directly manage regional sales manager and regional client success lead, and their teams of Account Executives, Account Managers, and Product Specialists, to achieve quarterly revenue, licensee penetration, product adoption, and listing quality targets
  • Cultivate relationships with key customers, industry groups, and other local stakeholders / partners in TBD region
  • In partnership with VP Revenue and Head of Sales Enablement, drive continuous improvement in performance and output from sales and client success teams
  • Partner with Marketing to drive B2B marketing tactics, implement continuous optimization of sales pitches, PR, and coordinated B2C efforts
  • Partner with Government Relations to drive forward Weedmaps' policy objectives in the TBD region
  • Partner with Product to surface region-specific requirements and opportunities, and to plan out successful go-to-market launches for products and features


What you've accomplished:

  • BA/BS Degree required, MBA preferred
  • 10+ years of combined work experience, with increasing levels of responsibility, in sales leadership, general management, client success, sales strategy, and / or B2B go-to-market roles
  • 6+ years experience managing or leading teams, with experience managing multiple discrete functions simultaneously preferred
  • Demonstrated ability to consistently achieve sales, product, or market expansion targets, and to adapt to new products, new assignments, and changing market conditions
  • Cross-functional team leadership, influence, management, and alignment experience
  • Comfort with, and ability to operate at an aggressive, accelerated, iterative pace in a dynamic environment
  • Strong planning and organizational skills
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization



  • Experience managing sales teams selling interconnected portfolios of SaaS or flat fee software tools for advertising, e-commerce or business operations
  • Experience with performance-based ad sales and/or ecommerce platforms
  • Experience developing new market conquest strategy and execution, either with respect to new products or new geographies


Our Benefits:

  • 100% employee covered Medical, Dental, and Vision benefits AND 80% dependent covered Medical, Dental, and Vision benefits
    • HMO (California residents only) and PPO option offered through United Healthcare
  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
  • 3 weeks PTO (accrued) and 5 sick days (immediate)
  • Supplemental, voluntary benefits: accident insurance, short and long term disability, flexible spending accounts, life Insurance, critical illness insurance
  • Basic Life/AD&D (Accidental Death and Dismemberment)
  • 11 company holidays
  • Catered lunch and snacks provided while working in the office
  • Monthly snack boxes sent straight to your doorstep as we work remotely
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Corporate events
  • All the equipment that you need to get your work done


Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

About Weedmaps:

Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, New York, Phoenix and Toronto.

So what are you waiting for? Join the Weedmaps team!

HQ: Irvine, California

Weedmaps is the world's first marijuana technology and media brand and a leading technology and software infrastructure provider to the cannabis industry.

Company size: 500

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