This person must have a successful track record working collaboratively within the department and across other business functions, including merchandising, creative design and operations to ensure that the team is aligned in driving the Company’s marketing strategies across all markets.
Duties and Responsibilities:
Develop and lead the integration of the marketing strategy and coordinate marketing plans with all functional departments.
Develop and leverage a network of influencers to create an organic social community following.
Pioneer and implement measurable strategies that will drive customer acquisition and increase brand equity.
Manage the entire Marketing department including creative, digital, entertainment, promotions, events, and social media teams.
Lead all marketing functions including catalog business, strategic marketing partnerships, event and philanthropic related marketing and branding campaigns.
Develop a marketing plan that reaches target segments quickly and effectively.
Create and develop social media initiatives to create a best in class social media presence that empowers consumers and partners to spread the brand.
Work with cross functional marketing teams including creative services, digital, visual teams, operations and retail, to ensure execution of brand strategies and to ensure brand image campaigns are integrated across all consumer touch points.
Develop cohesive relationships and strategic marketing alignments/collaboration with all internal departments, brand partners, field management and outside groups.
Lead the creation and management of the marketing strategy, budget and milestones.
Oversee and update communication of key events on an ongoing basis.
Develop metrics and KPIs to identify the best ROI for various marketing initiative
5+ years of marketing leadership at the executive level required
Strong leadership/management skills
10+ years of leading high performing marketing/sales teams in a consumer-facing industry, preferably within retail
Must have extensive digital marketing experience
Corporate retail and branding experience
Ability to thrive in a fast-paced environment and handle multiple tasks simultaneously
Creative and strategic thinking
Excellent analytical and interpersonal skills
Strong verbal and written communication
Proven success working collaboratively across multifunctional teams
Bachelor’s degree in marketing or related field required
CPG experience is a plus
Sales management experience is a plus
Brand management experience is a plus
Skills and Attitudes:
Must be motivated, hard-working, and passionate. This position requires someone who is highly organized and detailed with the ability to handle multiple tasks and responsibilities.
Must have ability to:
Perform all job functions with attention to detail, speed and accuracy
Prioritize and organize
Be a clear thinker, remain calm, and resolve problems using good judgment
Understand guest service needs and be ahead of the curve
Work cohesively as a team with co-workers
Bachelor’s degree with an emphasis in marketing or business preferred
10+ years of progressive marketing leadership experience may be substituted for degree
Certificates, Licenses, and Registrations:
Valid California Driver’s License
Must be able to stand/walk for up to 6 hours at a time
Must be able to sit for up to 8 hours at a time
Must be able to lift at least 50 pounds safely and properly
Ability to work in a stressful, fast-paced environment
Must be able to work days, nights, holidays and weekends
Must have the ability to travel. This position requires up to 40% travel
Must be able to work a hybrid schedule during the current pandemic- telecommute with occasional in office days
Occasionally low temperatures
Occasionally high temperatures
Constantly noisy environment
Occasionally poor ventilation
Occasionally small and/or enclosed spaces
Occasionally driving in adverse weather conditions
Equal Employment Opportunity Policy
Urbn Leaf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, citizenship status, color, religion, age, sex (including pregnancy), national origin, disability status, family medical history or genetic information, military or veteran status, marital status, parental status, political affiliation, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.