Sales Manager

Holyoke, Massachusetts | Full-Time

Job viewed47times

Job Title: Sales Manager

Department: Retail

Reports to: Director of Wholesale

FLSA Status: Regular- Exempt

Salary: Negotiable

Location: Holyoke, MA/Remote


The Sales Manager is responsible for sales in assigned geographical area and/ or key account(s). Leads the local wholesale organization. Manages operational aspects of the wholesale business by developing and managing tools necessary to drive a profitable wholesale business. Provides effective solutions, guidance, strategies, retailer programs and tools that foster success in the company’s business and drives productivity. Creates positive and effective partnering relationships of trust, integrity, customer satisfaction and loyalty. Collaborates with key internal stakeholders. Shares what is needed to deliver planned results and delivers against established business targets.


  • Lead, coach and develop an A Player wholesale sales team
  • Build out market sales strategies and tactics to achieve financial, customer and market goals
  • Develop and maintain effective customer and market relationships
  • Grow sales by working directly with wholesale customers to identify needs and provide full scope business solutions
  • Serve as the operational liaison between the Sales Team and internal partners including Marketing, Logistics, Cultivation, Marketing, IT, Customer Service, Finance and Planning
  • Increase depth and breadth of product portfolio distribution
  • Improving the marketability of products through shelf management, display position and price point management
  • Conduct reviews of sales activities and effectiveness to identify and solve performances gaps ensuring delivery of sales goals
  • Develop and manage all tools necessary for “go to market” and daily business management
  • Develop and distribute standardized reporting tools to communicate progress against established sales goals
  • Work with team on company sales presentations to buyers, assist with account targeting and merchandising, mapping out account coverage maps and identifying and filling account coverage gaps
  • Collaborate as a key partner with Marketing to drive strategy and ensure compliance by wholesale retail partners
  • Maintain a deep understand of company’s products, company’s competitive position, market/ industry trends and changing business environment
  • Represent the company at trade, community, and in-store events
  • Constantly gather and synthesize customer/ consumer feedback within the market and develop recommendations and plans to meet customer/ consumer needs. Share learnings with internal stakeholders
  • Follow through on issues deemed important to management and customers


  • Demonstrated ability to develop and lead people
  • Proven sales achievement -consistently meeting sales targets
  • Developing and maintaining strong customer relationships
  • Prospecting -Adept at hunting for and cultivating opportunities
  • Demonstrated ability to persuade and influence others
  • Self-motivated, resourceful, independent, and efficient
  • Ability to re-prioritize work as necessary to meet deliverable timelines
  • Effective communication -personal and written (via in person, phone, video conference); across different levels of the organization
  • Basic knowledge of the cannabis industry and a desire to expand cannabis education
  • Mindset of personal/ professional development and continuous learning around industry standards, products, and trends
  • Ability to develop and utilize fact/ insight based selling materials
  • Excellent analytical ability, including problem solving and conceptual thinking
  • Solid financial acumen. Ability to comprehend basic financial reports
  • Flexible. The ability to embrace, adapt and thrive with change
  • Computer literate and tech savvy. CRM experience a plus
  • Business savvy and strategic
  • Ability to travel as needed
  • Commitment to high standards and living the company values
  • Bachelor’s degree, four years related experience and/or training or equivalent combination of education and experience
  • 3 years of cannabis experience or commensurate experience in an emerging industry
  • 5 years of experience leading a sales team


  • Must possess a valid driver’s license and a clear driving record
  • Must be able to pass a level 1 and level 2 background check and drug screening
  • Must be at least 21 years of age
  • Must possess the mental and physical capacities necessary to perform the job duties


  • Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance
  • Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks
  • Must have visual acuity with/without job aids to perform activities such as; reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions
  • Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)


45+ hours weekly with flexible hours depending on store needs. Must be available to work occasional evenings, weekends, and holidays.

Must be able to move intermittently throughout the workday. Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure requirements of this position can be fully met. Due to the nature of our business, it is advocated that when representing Trulieve that our professionalism meets the needs of the medical patient base that we respectively serve. To uniformly align with the organization, an individual must be able to provide a level of communication that aligns respectively with the diversification of our patients which may exhibit opportunities to assess the situation and apply meaningful service. In addition, must be able to quickly identify and insert additional support where needed to deescalate situations without compromising Trulieve’s objective in serving our patient base with excellent customer service

Equal Opportunity Employer ? Trulieve Supports a Drug Free Workplace

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