The Parent Company Holding Corp (FKA Subversive Capital)

THE PARENT COMPANY brings together global icon and entrepreneur Shawn “JAY-Z” Carter, entertainment powerhouse ROC NATION, California’s most trusted cannabis brand and leading direct-to-consumer platform CALIVA, and leading cannabis and hemp manufacturer and house of brands LEFT COAST VENTURES, to form one of the most dynamic and exciting companies in the cannabis industry. 


THE PARENT COMPANY has the most robust vertically integrated platform in California, with the capability to produce virtually any form-factor at scale and sell direct-to-consumer via our own delivery and retail network. This platform supports the roll-out of a house of brands with consumer reach and influence unprecedented in our industry. 


Chief Visionary Officer JAY-Z, one of the most recognized and celebrated entrepreneurs of our time, guides our brand strategy in partnership with Roc Nation, the world’s preeminent entertainment company with a roster of culture-making artists, athletes and influencers. The brands we build together will pave a new path forward for a legacy rooted in equity, access, and justice. 


Concurrent to this transaction is the launch of The Parent Company Social Equity Ventures - a corporate venture fund led by JAY-Z that will identify and invest in Black and minority-owned cannabis businesses, backing the next generation of cannabis industry leaders and promoting diversity in our industry. 

The Parent Company Holding Corp (FKA Subversive Capital)
The Parent Company Holding Corp (FKA Subversive Capital)
HQ: New York, New York

Subversive Capital Acquisition Corp is proud to announce our Qualifying Transaction to form THE PARENT COMPANY, a vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact. 

Company size: 10

Company CEO / President: Michael Auerbach

Year founded: 2013

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