Juul Labs, Inc.

Juul Labs, Inc. is an American electronic cigarette company which spun off from Pax Labs in 2017. It makes the Juul e-cigarette, which packages nicotine salts from leaf tobacco into one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees. JUUL specializes in improving alternatives for adult smokers and has launched a nicotine vaporizer in US. The company is a simply satisfying alternative for adult smokers.


JUUL Labs’ mission is to eliminate combustible cigarettes. The company was founded to provide the 1 billion smokers worldwide a true alternative to cigarettes that enables them to permanently switch. Its research indicates hundreds of thousands of smokers have already switched to JUUL, and they are working to enable millions more to switch in the coming years.


The JUUL product consists of two main components: e-liquid and the JUUL device. JUUL e-liquid aims to provide a nicotine experience similar to combustible cigarette use. The JUUL device is built to deliver this e-liquid as a vapor while maintaining a low temperature regulation system designed to minimize combustion. Revolutionary thinking Adam Bowen and James Monsees co-founded Juul Labs when they applied their background in product design to the challenge of finding a true alternative to smoking combustible cigarettes.


As smokers for many years, they could find no acceptable alternative. Adam and James recognized an opportunity to apply industrial design to the tobacco industry. The result was the JUUL product. Our commitment We understand that trust in our company and category has eroded with our stakeholders and it is our responsibility to earn back that trust through our actions. To earn a license to operate in society, we are putting stakeholder trust at the center of what we do and make choices that are informed by the views of our stakeholders, including and especially our regulators.


Our intent Our customer base is the world’s one billion adult smokers. We do not want any non-nicotine users, especially those underage, to try our products as they exist only to transition the world’s one billion adult smokers away from combustible cigarettes. We believe smokers should first and foremost quit. But for those who cannot or will not quit, access to alternatives to combustible cigarettes and accurate information about those alternatives is critical.


Juul Labs, Inc.
Juul Labs, Inc.
HQ: San Francisco, California

Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products. JUUL products are designed to transition adult smokers from combustible cigarettes by providing a competitive nicotine experience.

Company size: 1500

Year founded: 2001

Annual revenue: 2B

© 2020 THCNET®. All rights reserved.