Justin Biel is a freelance writer who covers a wide range of business topics with an emphasis on entrepreneurship, marketing, branding and fundraising. Before pursuing a full-time writing career, Justin spent a decade as an entrepreneur and senior copywriter in the technology and consumer product industries.
Attempting to restrict Americans from using CBD is a “fool’s game,” according to FDA commissioner Stephen Hahn. Hundreds of companies aiming to capture a slice of a still-emerging category -- one that is defined by a murky regulatory framework and an immature body of scientific evidence -- have cropped up, infusing everything from beverages to bath bombs with CBD.
Keef Brands, a Colorado cannabis company best known for its THC-infused sodas, has embraced the power of partnerships as it looks to grow the market for drinkables. The company has inked a handful of deals and expanded its reach into multiple markets across the country.
Kiva Brands, one of the most recognizable THC-infused food companies in California, is fresh off a $12.3 million capital infusion that it hopes will boost innovation and help solidify its position as a leader in the edibles category.
In an interview with THCnet, Blue Moon creator and Ceria, Inc. co-founder Keith Villa -- who actually voted against the legalization of recreational cannabis use in Colorado back in 2012 -- discussed his motivations for leaving the beer industry for a career in cannabis, and why other beverage industry professionals should consider the move as well.